Fintech Chief Marketing Officer
Inswitch
- Uruguay
- Permanente
- Tiempo completo
- Work closely to Product and Sales to lead global go-to-market plans and messaging strategies.
- Directing the company’s public relations efforts, or working in conjunction with internal and external public relations teams to create a coordinated message.
- Investigating and evaluating the market and the company’s position in it.
- Supervising the creation and deployment of creative aspects that position the company in the market.
- Supervising or collaborating with sales to turn marketing insights into sales.
- Establish a marketing budget and keep track of the ROI.
- Report on marketing activity to other departments and executives regularly.
- Supervise the marketing team.
- Develop a feasible marketing plan for the department and oversee its day-to-day implementation
- Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
- Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
- Build a highly efficient team of marketing professionals.
- Create a solid network of strategic partnerships.
- Understand the product’s value proposition and turn that information into compelling messages for customers, prospects, and internal audiences
- Proven experience as Chief Marketing Officer, Product Marketing Officer or similar role.
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.).
- Solid understanding of market research and data analysis methods.
- Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels.
- Demonstrable experience and understanding of Fintech business
- Proficient in Google Docs and business software (e.g. CRM)
- A leader with both creative and analytical capabilities
- Outstanding communication (written and verbal) and interpersonal abilities.
- Native-level English speaker.